Andrew Ladd

*the digital strategist, not the hockey player

Digital Strategy

After nearly twenty years working in the arts, I have a lot of opinions about how the arts should work — particularly when it comes to ticketing and websites.

Sometimes I write about those opinions, sometimes I present them at industry conferences. Here's a selection.

What's New

One for your noodle

February 6, 2024

Not to toot my own horn too enthusiastically, but I wrote a silly little article for the Ten4 website last month about what pasta packaging…

Read One for your noodle

Articles

What pasta packaging can teach you about user experience design

Fancy packaging design comes at a significant cost to the user experience of your pasta box. And if prioritising visual design over UX design can so brutally mess up the relatively simple user journey of pasta, you'd better believe it can do even more damage to the UX of your complicated website.

Read What pasta packaging can teach you about user experience design (External Link)

What cathedrals can teach you about your venue's ticketing website

Cathedral websites, it turns out, face a lot of the same challenges as theatre and other venue websites. But cathedrals have addressed those challenges in some original and often really innovative ways that you almost never see in the arts. So what can cathedrals teach you about your own arts website?

Read What cathedrals can teach you about your venue's ticketing website (External Link)

Presentations

Ticketing without a ticketing system

Ticketing Professionals Conference 2023

Ronnie Scott's, the iconic London jazz club, doesn't have a ticketing system. Yet they still manage to sell out almost every show, every night of the week. In this case study, you'll find out why a well-established venue would choose to work without a ticketing system - and what you can learn from their unusual approach.

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What cathedrals can teach you about your ticketing system

Ticketing Professionals Conference 2022

Like any venue, cathedrals regularly sell admission tickets and host ticketed performances - and the pandemic forced them to find new, digital solutions for doing so. As a result, in the past two years several cathedrals launched new websites that creatively tackle a number of common ticketing problems. This session will look at some of the best examples to draw valuable learnings that any venue or visitor attraction can apply to their own digital operations.

Read the article that accompanies "What cathedrals can teach you about your ticketing system"