Andrew Ladd

*the digital strategist, not the hockey player

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Me at the Ticketing Professionals Conference

I went to my first Ticketing Professionals Conference in 2017, which was only its second year. (The first year, I was simultaneously trying to put a massive batch of Fringe shows on-sale, complete the purchase on my first flat, and learn how to parent a 5-month-old — so I hope Andrew Thomas will forgive me.)

Since then, I've been back for many more, including as a presenter in 2022, 2023, and 2024. So if you've seen me at TPC and arrived here by Googling me, welcome! Here's a collection of all the TPC content I've got.

Blog posts

Presentations

Articles

Four essential questions to ask about your ticketing system

April 2024

At the Ticketing Professionals Conference 2024, I put together a panel discussion about what a ticketing system is and what it should do for your organisation. there are a few things everyone agreed were critical. So if you have a ticketing system at your organisation, here are a few questions you should definitely be asking yourself about how well it's working for you.

Four essential questions to ask about your ticketing system:Read more (external link)

What cathedrals can teach you about your venue's ticketing website

October 2022

Cathedral websites, it turns out, face a lot of the same challenges as theatre and other venue websites. But cathedrals have addressed those challenges in some original and often really innovative ways that you almost never see in the arts. So what can cathedrals teach you about your own arts website?

What cathedrals can teach you about your venue's ticketing website:Read more (external link)